You’ve seen all the YouTube videos out there selling this and that and you’re probably wondering how YOU can benefit from this trend. To begin, Video Marketing always starts with an idea. You want your video to be content rich, so the most practical thing to do is make a video of one of your blogs.
1. Your Channel = Your Name
Welcome to the world of Video Marketing! First of all, your channel is going to be about branding YOU and should therefore be your name; simple as that. Now, if you already have a YouTube Channel, it is advised that you close it OR use a different email address to create your NEW Channel. Why? Well, because YouTube frowns on having more than one Channel on only ONE email address. You will likely find yourself deleted if you do not heed this piece of advice.
2. No Spamming
Yes, you need a catchy title… but PLEASE do NOT spam on YouTube. That’s a sure-fire way to get the boot and has no part in Video Marketing. What this means is, don’t jam all your keywords into the Video Title or Description. Be real, you’re giving real advice here and trying to make yourself reputable. Don’t be discouraged, you can put your link to your Lead Capture Page into your Video Description.. that’s still safe to do. This is Video Marketing!
3. The List Of NOs
* Buy YouTube views
* Use Software to add friends, make comments, etc..
* Upload duplicate content
* Use your Channel solely as a “sales pitch”
YouTube has become more strict in the past year or so and any of these actions can get you suspended. There seems to be a lot of “don’ts” but this will save you from loading all your new video content onto YouTube only to turn around and find out that your account no longer exists.
4. Be Social in your Video Marketing
The best way to get people to check out your YouTube page is to check out theirs. Watch similar videos and comment on them. Remember to keep it light, be positive and invite them to “check out your page”. You need to be active in the YouTube community in order to get better quality video views.
5. Post Your Video On Your Social Sites
This one is a no-brainer! Once you’ve finished a video pertaining to one of your blogs, post the link to that video ON the blog. You can also post the video on Facebook, Twitter, LinkedIn, or any other social community you belong to. Don’t forget that Facebook is very versatile and has endless pages and groups to which you can target your content and post. This is perhaps the most important part of the process… getting your video viral! Yes, this is the world of Video Marketing!
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