Step 1 – Use YouTube
YouTube is owned by Google, so creating a YouTube Channel for your business and producing videos for YouTube will rank your video higher in Google. Skin your channel with your branding and give it a good description using local keywords naturally. Make sure you link your channel to your website and vice-versa so that Google knows who is behind the video content.
Step 2- Transcribe Videos
Having your videos transcribed is a very easy way to give your video content some great local SEO value. There are many very affordable transcription services out there that will transcribe your videos perfectly for around $1 a minute. One service is Speechpad, which will serve its purpose well for all your transcription needs. You can use these transcriptions in the description of the videos on YouTube, upload them as a transcription file in YouTube, place them below embedded videos on your blog or repurpose the written transcription in many other ways.
Step 3 – Video Titles are Important
Titles are important for giving Google an idea of what the video is about. Always spend a little extra time to make sure that you have the most descriptive title possible for any video you produce. Typically you should be targeting a particular keyword phrase for each video you produce and that phrase should be used in the title near the front. Placing your local phone number in the title with or without your branding or company name can also provide some local SEO value by allowing a call directly from the SERPs.
Step 4 – Add Link to Video in Description
When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom. This helps funnel back the video’s equity back to that video to help rank it better.
Step 5 – Add Link to Website to Video Description
Many users will want more information before they turn into a lead which is why you need to include a link to a relevant page on your website. If you do not have a relevant page it is OK to link to your homepage, but you want to be more targeted if possible. Linking to a landing page on your domain can be an extremely effective way to capture visitors and convert them to leads with video. Regardless, any links to your domain in the video description will help pass that video’s equity along to your money site, which is very important.
Step 6 – Add Link to Video in Description
When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom. This helps funnel back the video’s equity back to that video to help rank it better.
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Thanks to brightlocal.com and Sophie Kemp for information