5. Prepare for the mobile marketing revolution. According to Gartner, mobile devices will pass desktop computers to be most common way people access the Web. Are you prepared for the coming mobile marketing revolution? Check out your website on a smartphone. If it’s difficult to read, you may want to consider creating a mobile version. You can build a custom mobile website yourself or take advantage of innovative services like Duda Mobile to create a mobile version of your website in minutes.
Also, include more video content on your website, because it’s easier to view than text. Perhaps you should create an app to help your customers and salespeople be more effective. Whatever your strategy, start thinking about how you should optimize your business for the small screen.
6. Personal online branding is hitting the mainstream. More and more these days, people are ‘googling’ names of people they deal with before they do business. What will they find when they search on your name? If you haven’t started building your personal online brand, it may be time to start. It will come in handy when you’re trying to make a sale, find a job or form a business partnership. Begin by creating a content-rich LinkedIn profile for yourself. Consider registering a domain name with your name (e.g., bobdestefano.com) and start producing a blog. Start writing articles and submit them to online trade publications. You have an online brand whether you like it or not, so you might as well take charge of it.
7. Make marketing accountable for revenue and profits. It’s time to stop relying on gut feel or subjective measures when evaluating the return on your marketing investments. Marketing needs to be accountable for revenue and profits so you can easily identify the activities that are working and not working. The best way to accomplish this is by embracing analytics. One of the great things about online marketing is you can measure everything. Leverage Web analytics, trackable phone numbers and a CRM system to track leads and sales generated by each marketing activity. With this process in place, you will know what to cut and what to continue.
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