5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah

It is a great idea to put some thought into having a video for your business on the internet. This is a wonderful form of advertising your service or product as it is visual and interesting for any customer. Press, magazines, brochures or any other printed material can display information with a logo, slogan and a few pictures. However, video marketing is a moving medium that can say a lot in a very short amount of time.

Finding a good, professional online marketing company will not only save you money in the long run but also advise you on how best to get customers or businesses to find you. They will do the Video Search Engine Optimization among other services whereby you can track the progress of your advert and navigate the right businesses to your website.

 

5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah
5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah

 

1 – Branding

The main thing not to forget is to ensure that any video that you have, whether it be on YouTube, Vimeo or your own website is to have clear branding. The name of your business, its URL info and any other information that will get a potential client to get in touch with you easily. Don’t get lost in the visuals and ignore putting the real message across.

2 – Voice

Know what it is that you are saying. Is your video to educate the public or are you instructing them to do something. Do you want to raise awareness? If you understand how you want to explain and inform others about your business then it is vital that you keep this uniform in all the marketing that you do as it will also filter through to the comments area as well. Think of the tone and manner in which you portray yourself.

3 – Be Personal

It is always a good thing to tell it as it is. Do you have a story to tell that you have experienced? If you share something and appear friendly online, then this will attract people to you. Interact and engage with your clients. Evoke emotion in your video so that they can connect on a certain level with you and your business. After all, successful business relationships are based on how good a rapport is with the ones you are dealing with.

4 – Create action

It’s all well and good to show moving graphics and footage, but what is it that you want your viewers to do next after they have seen your video? You can’t just show a video and give them your contact details and hope for the best. Activate them in some way. Give them something to do at the end of your video. For example, direct them to a link of your website. Let them apply for a demo or fill out a free consultation form so that you can call them back and talk further about how you can help them through your services.

5 – Stand Out

There are billions of videos online. Some are not informative but just for fun, yet a majority of them have a purpose and are trying to direct traffic towards their business. You must freshen up your video marketing in order to stay on top. Add a little humour, make it fun. Keep it interactive in some way so that your viewers don’t get distracted or bored. You are trying to invite them into your arena. Making a video and not following it up with new material will only make your video blend in and be lost among the others.

The 5 video marketing tips above will get you producing some great promotional videos. Remember, there is no value in investing in video productions if you don’t maximise your efforts every step of the way. It may not cost much to make low budget videos, but time is precious and that, you will agree, costs a bundle. Be purposeful and create momentum by building viewer engagement through creating multiple videos. You don’t want to leave your viewership waiting too long for the next online video.

 

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6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah

Every video you offer needs to include something of value for the viewer, whether it is a tip, resource, or just a laugh for the day. You shouldn’t record video just for the sake of having video. The following approach is an excellent way to begin your video efforts and get you comfortable with video creation and marketing.

 

1. Offer value. 

  • Two FAQs (Frequently Asked Questions). These are questions frequently asked by your customers or clients. For example, as a fitness trainer, you might record an answer to “What are the best ways to prepare for a marathon?”
  • Two SAQs (Should Ask Questions). These are questions your customers or clients should be asking but aren’t. This is additional valuable information that will make their lives easier or save them time or money.

 

6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah
6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah

 

2. Include a call to action.

Many businesses create great videos and yet include no call to action. If you want clients to call you or visit your site, ask them. You can also ask them to sign up for your email list or share the video with friends. If your video is focused on how your business can help your customers — that is, what’s in it for them — then you’ll have their undivided attention.

3. Tag.

Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube. Search engines will find it much easier to index your video file. Make sure you include your URL within the actual video at the end of your video–use a clearly visible font at the bottom middle for better viewing and exposure. Finally, give your video file a relevant name so it will show up better in search-engine results. The file name should be understandable and relevant to what your customer is looking for. For example, if you’re selling widgets, then “SmithCompanyWidgetsFAQ.mov” is better than “9077709845wdgt.mov.”

4. Address objections.

Respond to any objections that have surfaced about your products or service. Videos are a great way to connect with upset customers because they can look at your face and see that you are sincere.

5. Pick a focus.

Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover 15 things in a 60-second video. But be creative, whether you choose to create FAQ and SAQ videos, or film on-the-road footage, candid-camera laughs, bloopers, or even product demos.

6. Keep it short.

Videos should be short and to the point. Remember, the less people know about you, the shorter their attention span will be when watching your video. Prospective customers often know little or nothing about you; they simply want to know who you are, what you do, and most importantly, what’s in it for them. So give them the message in less than two minutes.

 

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Thanks to trafficgeyser.com for information

 

5 Video Marketing Tips that will Make You Stand Out, Video Marketing, Salt Lake Utah

You’ve seen all the YouTube videos out there selling this and that and  you’re probably wondering how YOU can benefit from this trend. To begin, Video Marketing always starts with an idea. You want your video to be content rich, so the most practical thing to do is make a video of one of your blogs.

 

5 Video Marketing Tips that will Make You Stand Out, Video Marketing, Salt Lake Utah
5 Video Marketing Tips that will Make You Stand Out, Video Marketing, Salt Lake Utah

 

1. Your Channel = Your Name

Welcome to the world of Video Marketing! First of all, your channel is going to be about branding YOU and should therefore be your name; simple as that. Now, if you already have a YouTube Channel, it is advised that you close it OR use a different email address to create your NEW Channel. Why? Well, because YouTube frowns on having more than one Channel on only ONE email address. You will likely find yourself deleted if you do not heed this piece of advice.

2. No Spamming

Yes, you need a catchy title… but PLEASE do NOT spam on YouTube. That’s a sure-fire way to get the boot and has no part in Video Marketing. What this means is, don’t jam all your keywords into the Video Title or Description. Be real, you’re giving real advice here and trying to make yourself reputable. Don’t be discouraged, you can put your link to your Lead Capture Page into your Video Description.. that’s still safe to do. This is Video Marketing!

3. The List Of NOs

Do NOT:

* Buy YouTube views
* Use Software to add friends, make comments, etc..
* Upload duplicate content
* Use your Channel solely as a “sales pitch”

YouTube has become more strict in the past year or so and any of these actions can get you suspended. There seems to be a lot of “don’ts” but this will save you from loading all your new video content onto YouTube only to turn around and find out that your account no longer exists.

4. Be Social in your Video Marketing

The best way to get people to check out your YouTube page is to check out theirs. Watch similar videos and comment on them. Remember to keep it light, be positive and invite them to “check out your page”. You need to be active in the YouTube community in order to get better quality video views.

5. Post Your Video On Your Social Sites

This one is a no-brainer! Once you’ve finished a video pertaining to one of your blogs, post the link to that video ON the blog. You can also post the video on Facebook, Twitter, LinkedIn, or any other social community you belong to. Don’t forget that Facebook is very versatile and has endless pages and groups to which you can target your content and post. This is perhaps the most important part of the process… getting your video viral! Yes, this is the world of Video Marketing!

 

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12 Tips for YouTube Video Marketing – Part 2, Video Production, Orem, UT

7. Get the Voice Audio Right

Never was there video so good that the finished product couldn’t be rendered almost ineffective by poor voice audio.  The maxim “audio is the most important part of video” is a good one to heed.

 

12 Tips for YouTube Video Marketing - Part 2, Video Production, Orem, UT
12 Tips for YouTube Video Marketing – Part 2, Video Production, Orem, UT

8. Watermark Your Content

Adding a watermark will discourage others from using your content without your authorization.

9. Tweet, Post, Blog and Email Your YouTube Videos

This almost goes without saying, but you should take the time to publicize your video content across a variety of channels.  Blogging around a video can be very effective and we have found, anecdotally, that not as much written content is required for search rankings when a video is embedded in a blog, as compared to a blog post with no video.

10. Add Captions

It is somewhat time consuming to add captions to your video, but captions can add to your SEO value. YouTube lets you upload captions after the fact. Camtasia provides a simple interface for adding captions and exporting a caption file, which can be uploaded to YouTube.

11. Zoom In on Important Content

Zooming in on important content, such as parts of a screen, make it easier for viewers to absorb your message. In the case of mobile viewers, zooming may change content from illegible to readable. However, the production time increases when you add zooms to your video.

12. Post Your Video to Other Sites

While YouTube is the dominant video site, it can’t hurt to make your video available in other places on the Web. It’s very time consuming to manually upload your video to a number of different sites. Fortunately, there are sites such as Hey!Spred that make video distribution much less time consuming.

 

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12 Tips for YouTube Video Marketing – Part 1, Video Production, Salt Lake Utah

Here are twelve YouTube video marketing tips that will make your videos more memorable and effective. The first group of tips require minimal additional effort on top of what you may already be doing. More time consuming items are included in the second group.

12 Tips for YouTube Video Marketing - Part 1, Video Production, Salt Lake Utah
12 Tips for YouTube Video Marketing – Part 1, Video Production, Salt Lake Utah

1. Use a Keyword Rich File Name

Even though the file name is not exposed to viewers, the keywords in the video file name may count toward your ranking in the YouTube search results.  It’s better to use a file name such as youtube-video-marketing-tips.mov rather than video-2011-08-25.mov

2. Set the Video to Unlisted During the Upload

You can change the default setting of Public to Unlisted while the video is uploading, so that the video is not public until you have had a chance to properly set all the options. Unlisted is better than Private if you want to send the link to a few people for review before you make the video public.

3. Use a 16:9 Aspect Ratio for Content

If your marketing video includes a screencast, set your browser and your capture tool to 1280 x 720. For video footage, also use a 16:9 aspect ratio. 720p is fine for YouTube, since most viewers don’t change the resolution from a lower default.

4. Keep Your Video Short

In our short attention span world, it’s best if your video is no longer than three minutes. Some people even consider this to be too long and recommend two minutes as a maximum length.

5. Consider Your Mobile Audience

An ever increasing number of people access YouTube videos via their iPhones, Androids and other devices. Avoid using any tiny print or any other elements that can’t be easily read on these devices.

6. Use Intro/Outro Music or Persistent Background Music

You can purchase very reasonably priced music tracks from sites such as AudioJungle. It’s easy to fade music in and out with applications such as Camtasia, (PC or Mac),  ScreenFlow (Mac only) or iMovie. Incidentally, ScreenFlow and Camtasia both have very easy to use video editing features for non-experts.

 

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Top 10 Internet Marketing Tips for Small or Home-based Business – Part 2, Video Marketing, Orem Utah

6 – Paid Advertising

If you have a little money to burn, then you can pay for some key advertising slots that will increase traffic to your site and bring customers pouring in. Some of the more popular paid advertising ventures include things like Google Adwords, where you purchase text links and pay by the click up to a set amount. You may also want to try Stumble Upon and purchasing direct banner sales on sites with customers you’d like to target. Competitors probably will not sell to you, so it should be related but non-competitive.

Top 10 Internet Marketing Tips for Small or Home-based Business - Part 2, Video Marketing, Orem Utah
Top 10 Internet Marketing Tips for Small or Home-based Business – Part 2, Video Marketing, Orem Utah

7 – Social Marketing

Social marketing centers around creating content that attracts the attention of your website visitors and encourages them to share it with their social networks. Your message spreads from user to user and is viewed as valuable because it’s coming from a trusted source, as opposed to coming directly from your company. Social marketing is a powerful platform that opens doors for your business to increase its brand awareness and hold conversations with your customers. Social marketing is free for most accounts which can’t be beat as an inexpensive platform to implement marketing campaigns. The dominant social marketing play is to have a business page on Facebook. You can gain additional exposure using Twitter for shout outs, and YouTube for visual communications.

8 – e-Newsletters

Email newsletters are the essential foundation of staying in communication with your customers. Once your business has established a relationship with a customer, email newsletters are how you keep them informed of what is happening with your business. If you sold them a product, the newsletter is where you tell them about new products. If they bought a service from you, the newsletter is where you tell them about new services. Email newsletters are incredibly affordable, but you need to be very careful to use a professional email delivery company to assure that the effort you invest in your newsletter, does not get lost because the email could not be delivered. While social marketing companies rise and fall, email newsletters will stand the test of time by being a consistent voice you have with your customer.

9 – Google Adwords

If your business website is not ranking well with organic search engine optimization, you can leverage the power of Google Adwords. The process is simple. You establish an account with Google, set a threshold of money that can be spent each day, then create your ad. When someone clicks on your ad, the cost of the ad is deducted from your daily spending limit, and then the user is sent to a page on your website. To achieve the highest conversion rates, instead of sending the user to your home page and making them figure out what to do next, you should send the user to a landing page that is created specifically for your offer.

10 – Facebook Ads

Now that Facebook has overstepped Google with 500+ million registered users, another powerful way for your business to reach potential customers is with Facebook Ads. The process is to design your ad, target who the ad will be presented to, and then select the pricing and scheduling. The power with Facebook comes in step #2 where you can target specific demographics for your ad. This feature opens up so many segmenting possibilities that you can really narrow the focus of each ad to determine, over time, which demographic offers the greatest return on investment. Be sure to send the user who clicks on your ad to a landing page that is created specifically for your offer. Between Google Adwords and Facebook Ads, your business can reach an audience of incredible numbers.

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Top 10 Internet Marketing Tips For Small or Home-based Business – Part 1, Video Marketing, Salt Lake Utah

1 – Search Engine Optimization (SEO)

To get your website noticed in the search engines, you need to optimize your website for Google, Yahoo, Bing so that your website will be on page #1 when people search for your business specialty.

Top 10 Internet Marketing Tips for Small or Home-based Business - Part 1, VIdeo Marketing, Salt Lake Utah
Top 10 Internet Marketing Tips for Small or Home-based Business – Part 1, VIdeo Marketing, Salt Lake Utah

2 – Compelling Content Updates

Once you have started your business and you have your website on the Internet, if you don’t ever do anything further, your website may be doomed for failure. The thing that makes a site interesting and keeps visitors coming back to visit is compelling content where they can find “what’s in it for them”. In order to keep visitors and the search engines happy, you’ll want to update at least once a month to keep things fresh and interesting. Writing fresh content can be very difficult unless you do professional writing for a living, so consider handing it off to a professional who writes content every day. This will take the burden off of you and get those updates completed more frequently.

3 – Inbound Links

There are 2 types of links associated with your website. “Outbound Links” are the ones where there is a link on your website that links to another website. “Inbound Links” are the ones where another website links to your website. To give your website the most advantage with the search engines, you want as many “Inbound” links as possible because each inbound link is seen as a “vote” of confidence for your website. There are many link building strategies you can use, but one simple one is to ask all of the companies you do business with to place a link on their website to yours. You can reciprocate with them by placing a link to them on your site.

4 – Networking

Running a business can go easier when you have others that are involved in your situation where they know details about you and your business. Years ago you had to rely on in-person meetings with individuals and groups. Today, networking with your peers and business advisors is so easy through social media like Facebook, Twitter, YouTube, LinkedIn and others. This is how you stay connected and involved with others and they can do the same with you.

5 – Free Advertising

One the biggest benefits of Internet marketing is that you can use free services to advertise your business. Sites like Yelp and Kudzu offer free classified style ads where you can upload your business information and place links to your website. Another great place to get free advertising is with Google Places where visitors can find directions to your front door and have the chance to leave reviews. And when it comes to “free”, be sure to take advantage or promoting your business everywhere you can. Place a reference to your website, email address, and all social media accounts on your business card, in your email signature line, and every piece of promotional material you produce.

 

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11 Video Marketing Tips to Help Get You Started – Part 1, Video Marketing, Salt Lake Utah

Video Marketing Tips For Those Who Are Just Getting Started

Have you thought about investing in a video marketing campaign for your business, but aren’t sure where to start? No can become an expert on video marketing without a little bit of trial and error. There are many things to consider, and sometimes a little outside help is needed! The tips below can assist you as you consider marketing your business through video.

11 Video Marketing Tips to Help Get You Started - Part 1, Video Marketing, Salt Lake Utah
11 Video Marketing Tips to Help Get You Started – Part 1, Video Marketing, Salt Lake Utah

1 – Get a Second Opinion

Get someone to watch the video before you post it. You may think you’ve made a great video, but you may not see some problems that another set of eyes can. Let a friend or a business colleague take a look first. That can help you fix any problems, and ensure that people are getting the message you intend to send.

2 – Watch Successful Videos

Watching successful videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the videos you see.

3 – Choose Your Title Carefully

The title of your video is as important as the content when trying to attract viewers. People who search on Facebook, YouTube or Google will see the title first, so it has to catch their attention and entice them to click. Take your time in selecting a title and put real thought into it.

4 – Keep it Simple

Don’t be overly complicated in your videos. If you use a lot of technical terms and industry specific language, you are going to bore your viewers. Make your videos for the layperson. If technical language is required, make a second video to offer a deeper insight into the topic for the more advanced viewer.

5 – Learn From the Pros

It’s a great idea to hire a professional video team to help you produce your first videos. You can learn from them how to do it right and potentially, in time, start doing it on your own. This will ensure you never put any substandard videos up which sully your reputation.

6 – Don’t force it.

A video is a great way to market your company, but don’t do it too overtly. You can show your customers how to use your product or how it’s helping people around the nation, but don’t cram your sales pitch down their throat – let the product sell itself in the video.

 

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7 Online Marketing Ideas – Part 2, Video Production, Orem Utah

5. Prepare for the mobile marketing revolution. According to Gartner, mobile devices will pass desktop computers to be most common way people access the Web. Are you prepared for the coming mobile marketing revolution? Check out your website on a smartphone. If it’s difficult to read, you may want to consider creating a mobile version. You can build a custom mobile website yourself or take advantage of innovative services like Duda Mobile to create a mobile version of your website in minutes.

Also, include more video content on your website, because it’s easier to view than text. Perhaps you should create an app to help your customers and salespeople be more effective. Whatever your strategy, start thinking about how you should optimize your business for the small screen.

7 Online Marketing Ideas - Part 2, Video Production, Orem Utah
7 Online Marketing Ideas – Part 2, Video Production, Orem Utah

6. Personal online branding is hitting the mainstream. More and more these days, people are ‘googling’ names of people they deal with before they do business. What will they find when they search on your name? If you haven’t started building your personal online brand, it may be time to start. It will come in handy when you’re trying to make a sale, find a job or form a business partnership. Begin by creating a content-rich LinkedIn profile for yourself. Consider registering a domain name with your name (e.g., bobdestefano.com) and start producing a blog. Start writing articles and submit them to online trade publications. You have an online brand whether you like it or not, so you might as well take charge of it.

7. Make marketing accountable for revenue and profits. It’s time to stop relying on gut feel or subjective measures when evaluating the return on your marketing investments. Marketing needs to be accountable for revenue and profits so you can easily identify the activities that are working and not working. The best way to accomplish this is by embracing analytics. One of the great things about online marketing is you can measure everything. Leverage Web analytics, trackable phone numbers and a CRM system to track leads and sales generated by each marketing activity. With this process in place, you will know what to cut and what to continue.

 

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7 Online Marketing Ideas – Part 1, Video Production, Salt Lake Utah

We have an opportunity to evaluate and evolve how we do business to grow revenue and profits. Online marketing represents a tremendous opportunity for growth, as more business is conducted online now more than ever before. Here are the first 4 of 7 online marketing ideas you should embrace to be successful.

7 Online Marketing Ideas - Part 1, Video Production, Salt Lake Utah
7 Online Marketing Ideas – Part 1, Video Production, Salt Lake Utah

1. Ignore your website at your own peril. You’ve put it off long enough; it’s time to get serious about your website. As the endorsed online marketing consultant for a variety of industrial associations, I review hundreds of distribution websites each year. Unfortunately, the vast majority of them are just awful. While you may have been able to get away with this in the past, you will not get away with it going forward.

The changing face and needs of your customers, combined with the rise of online technologies in the workplace, have rendered your neglected website inadequate. If you use Google on a daily basis to research products and companies, don’t you think your customers do too? Make it a priority to turn your website into a customer-focused sales machine. If you want to see an example of a distributor website that ‘gets it,’ check out www.foodservicewarehouse.com.

2. Abandon ‘megaphone marketing’ tactics. Megaphone marketing is shouting at many with the hopes of attracting a few; successful companies will realize that megaphone marketing tactics just don’t work. Examples of megaphone tactics include print advertising, yellow page advertising, directory advertising, untargeted banner advertising, cold calls and mass email blasts. Megaphone marketing tactics no longer work because of a fundamental shift in customer behavior. Customers don’t want to be interrupted and megaphone marketing is an interruption. Customers want to be in control of the information they receive. With megaphone marketing, the company is in control. So, what should you do?

3. Embrace ‘magnet marketing’ tactics. Magnet marketing overcomes the problems of megaphone marketing by putting the customer in control. Magnet marketing helps you get found by customers at the very moment they have a need for your products and services. It allows you to earn trust by providing customers with information they value to attract them to your website to do business. Examples of magnet marketing tactics include content marketing, search engine optimization, pay-per-click advertising and social media marketing.

Not only do magnet marketing tactics generate more leads and sales, but they are also less expensive. According to research, companies that focus on magnet marketing tactics have a 62 percent lower cost-per-lead than companies that focus on megaphone marketing tactics.

4. Content marketing is becoming the new advertising. Search engines, blogs, social networking sites and other online platforms offer you a tremendous opportunity to engage directly with customers. However, to get in front of them in the first place, you need great content. Spend less time focusing on traditional advertising, and spend more time creating great content.

People don’t choose to do business with you just because you offer the right products at the right price. They choose you because you and your team have valuable, specialized knowledge about the applications of your products. Lead with that specialized knowledge in your marketing by writing best practice articles, filming ‘how to’ videos, producing an insightful blog and creating educational guides and whitepapers. By marketing your knowledge instead of just marketing your products, you will create a unique differentiation in the marketplace.

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