8 Ways to Maximize Your YouTube Marketing Results

5 – Post a bulletin and alert subscribers

At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video.

6 – Use YouTube Ads

People are going to YouTube and directly entering in search queries of what they’re looking for. You can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad and get a video, and a thumbnail of a video. Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to action.’ They’re clickable and they allow you to click right over from a video to a website.”

7 – Leverage other social media platforms

Extend the reach of your video and make it more shareable by Blogging it, posting it to Facebook, Tweeting it, and submitting it to StumbleUpon. Use a keyword-rich title, and fill your post with appropriate, complementary content. If you add your own sharing buttons on your blog, you can make it easier for other people to share your content.

8 – Review YouTube Insights

YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded.

Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.

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Thanks to Julie Perry and Rich Brooks for Information

1 – Create compelling videos.

Create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

2 – Make your video findable.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked. To make your video more findable, you’ll want to focus on titles, descriptions, and tags. Make sure your targeted keywords are in the first few words of your title, be as descriptive and keyword-rich as possible, and be sure to include any and all related keywords in the tags field.

3 – Brand your YouTube channel.

Create a branded experience on YouTube. Consider your YouTube channel your “home away from home” by turning your channel into a destination. Create a custom background and choose your colors to match your branding. Choose “Player View” as your layout, and make sure your featured video is set to autoplay. Create playlists and feature your best content in the right column.

4 – Use annotations to build subscribers.

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.

This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version.

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Thanks to Rich Brooks for Information

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8 Ways to Maximize Your YouTube Marketing Results: Part 2, Orem Utah

8 Ways to Maximize Your YouTube Marketing Results: Part 1, Orem Utah