5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah

It is a great idea to put some thought into having a video for your business on the internet. This is a wonderful form of advertising your service or product as it is visual and interesting for any customer. Press, magazines, brochures or any other printed material can display information with a logo, slogan and a few pictures. However, video marketing is a moving medium that can say a lot in a very short amount of time.

Finding a good, professional online marketing company will not only save you money in the long run but also advise you on how best to get customers or businesses to find you. They will do the Video Search Engine Optimization among other services whereby you can track the progress of your advert and navigate the right businesses to your website.

 

5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah
5 Top Video Marketing Tips to have a Successful Marketing Video, Video Production, Salt Lake Utah

 

1 – Branding

The main thing not to forget is to ensure that any video that you have, whether it be on YouTube, Vimeo or your own website is to have clear branding. The name of your business, its URL info and any other information that will get a potential client to get in touch with you easily. Don’t get lost in the visuals and ignore putting the real message across.

2 – Voice

Know what it is that you are saying. Is your video to educate the public or are you instructing them to do something. Do you want to raise awareness? If you understand how you want to explain and inform others about your business then it is vital that you keep this uniform in all the marketing that you do as it will also filter through to the comments area as well. Think of the tone and manner in which you portray yourself.

3 – Be Personal

It is always a good thing to tell it as it is. Do you have a story to tell that you have experienced? If you share something and appear friendly online, then this will attract people to you. Interact and engage with your clients. Evoke emotion in your video so that they can connect on a certain level with you and your business. After all, successful business relationships are based on how good a rapport is with the ones you are dealing with.

4 – Create action

It’s all well and good to show moving graphics and footage, but what is it that you want your viewers to do next after they have seen your video? You can’t just show a video and give them your contact details and hope for the best. Activate them in some way. Give them something to do at the end of your video. For example, direct them to a link of your website. Let them apply for a demo or fill out a free consultation form so that you can call them back and talk further about how you can help them through your services.

5 – Stand Out

There are billions of videos online. Some are not informative but just for fun, yet a majority of them have a purpose and are trying to direct traffic towards their business. You must freshen up your video marketing in order to stay on top. Add a little humour, make it fun. Keep it interactive in some way so that your viewers don’t get distracted or bored. You are trying to invite them into your arena. Making a video and not following it up with new material will only make your video blend in and be lost among the others.

The 5 video marketing tips above will get you producing some great promotional videos. Remember, there is no value in investing in video productions if you don’t maximise your efforts every step of the way. It may not cost much to make low budget videos, but time is precious and that, you will agree, costs a bundle. Be purposeful and create momentum by building viewer engagement through creating multiple videos. You don’t want to leave your viewership waiting too long for the next online video.

 

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6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah

Every video you offer needs to include something of value for the viewer, whether it is a tip, resource, or just a laugh for the day. You shouldn’t record video just for the sake of having video. The following approach is an excellent way to begin your video efforts and get you comfortable with video creation and marketing.

 

1. Offer value. 

  • Two FAQs (Frequently Asked Questions). These are questions frequently asked by your customers or clients. For example, as a fitness trainer, you might record an answer to “What are the best ways to prepare for a marathon?”
  • Two SAQs (Should Ask Questions). These are questions your customers or clients should be asking but aren’t. This is additional valuable information that will make their lives easier or save them time or money.

 

6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah
6 Tips for Marketing a Business with Video, Video Marketing, Orem Utah

 

2. Include a call to action.

Many businesses create great videos and yet include no call to action. If you want clients to call you or visit your site, ask them. You can also ask them to sign up for your email list or share the video with friends. If your video is focused on how your business can help your customers — that is, what’s in it for them — then you’ll have their undivided attention.

3. Tag.

Use relevant keywords in the video titles and descriptions when you upload them to sites like YouTube. Search engines will find it much easier to index your video file. Make sure you include your URL within the actual video at the end of your video–use a clearly visible font at the bottom middle for better viewing and exposure. Finally, give your video file a relevant name so it will show up better in search-engine results. The file name should be understandable and relevant to what your customer is looking for. For example, if you’re selling widgets, then “SmithCompanyWidgetsFAQ.mov” is better than “9077709845wdgt.mov.”

4. Address objections.

Respond to any objections that have surfaced about your products or service. Videos are a great way to connect with upset customers because they can look at your face and see that you are sincere.

5. Pick a focus.

Make sure the video has the essence of your brand personality and carries a single message or story. Do not try to cover 15 things in a 60-second video. But be creative, whether you choose to create FAQ and SAQ videos, or film on-the-road footage, candid-camera laughs, bloopers, or even product demos.

6. Keep it short.

Videos should be short and to the point. Remember, the less people know about you, the shorter their attention span will be when watching your video. Prospective customers often know little or nothing about you; they simply want to know who you are, what you do, and most importantly, what’s in it for them. So give them the message in less than two minutes.

 

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Thanks to trafficgeyser.com for information