Orem – Rev Media USA

July 23, 2013

Top 10 Internet Marketing Tips For Small or Home-based Business – Part 1, Video Marketing, Salt Lake Utah

1 – Search Engine Optimization (SEO)

To get your website noticed in the search engines, you need to optimize your website for Google, Yahoo, Bing so that your website will be on page #1 when people search for your business specialty.

Top 10 Internet Marketing Tips for Small or Home-based Business - Part 1, VIdeo Marketing, Salt Lake Utah — Top 10 Internet Marketing Tips for Small or Home-based Business – Part 1, VIdeo Marketing, Salt Lake Utah

2 – Compelling Content Updates

Once you have started your business and you have your website on the Internet, if you don’t ever do anything further, your website may be doomed for failure. The thing that makes a site interesting and keeps visitors coming back to visit is compelling content where they can find “what’s in it for them”. In order to keep visitors and the search engines happy, you’ll want to update at least once a month to keep things fresh and interesting. Writing fresh content can be very difficult unless you do professional writing for a living, so consider handing it off to a professional who writes content every day. This will take the burden off of you and get those updates completed more frequently.

3 – Inbound Links

There are 2 types of links associated with your website. “Outbound Links” are the ones where there is a link on your website that links to another website. “Inbound Links” are the ones where another website links to your website. To give your website the most advantage with the search engines, you want as many “Inbound” links as possible because each inbound link is seen as a “vote” of confidence for your website. There are many link building strategies you can use, but one simple one is to ask all of the companies you do business with to place a link on their website to yours. You can reciprocate with them by placing a link to them on your site.

4 – Networking

Running a business can go easier when you have others that are involved in your situation where they know details about you and your business. Years ago you had to rely on in-person meetings with individuals and groups. Today, networking with your peers and business advisors is so easy through social media like Facebook, Twitter, YouTube, LinkedIn and others. This is how you stay connected and involved with others and they can do the same with you.

5 – Free Advertising

One the biggest benefits of Internet marketing is that you can use free services to advertise your business. Sites like Yelp and Kudzu offer free classified style ads where you can upload your business information and place links to your website. Another great place to get free advertising is with Google Places where visitors can find directions to your front door and have the chance to leave reviews. And when it comes to “free”, be sure to take advantage or promoting your business everywhere you can. Place a reference to your website, email address, and all social media accounts on your business card, in your email signature line, and every piece of promotional material you produce.

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July 11, 2013

Ten Powerful Marketing Tips for the Small Business – Part 2, Video Production, Orem Utah

6. Send A Second Offer To Your Customers Immediately After They’ve Purchased
Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with “this note” they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters
Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house
Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you’ll be rewarded with a nice turnout and media coverage. If it’s a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company’s product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn’t cost any additional postage and you’ll be surprised at who could use what you’re offering.

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July 9, 2013

Ten Powerful Marketing Tips for the Small Business – Part 1, Video Production, Salt Lake Utah

1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.

Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to promote your business.

For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

4. Answer Your Phone Differently.

Try announcing a special offer when you answer the phone. For example you could say, “Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer.” The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you’re tied up in a queue, but who do you know that has a live message? I certainly haven’t heard of anyone. Make sure your offer is aggressive and increase your caller’s urgency by including a not-so-distant expiration date.

5. Stick It!

Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

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July 5, 2013

3 Internet Marketing Tips For Small Businesses, Orem Utah

1. Internet marketing is not a business model or a replacement for marketing basics

There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market.

If you view Internet Marketing as another tool in your toolbox, then your mindset changes and you can apply basic marketing concepts to your efforts – that is who is my target audience, where can I find them and why would they want to connect and do business with my company?

2. Internet marketing is not a quest for the most likes, followers and friends

Internet marketing is about building relationships and gaining visibility within your target market. Unfortunately there is something inherently important about fan counts, and it is human nature for people to check out your company profile on Facebook or Twitter and instantly judge them based on the metric of followers, friends or fans. But having many fake or uninterested followers does not help your business. So although growing your Facebook fans or Twitter followers organically seems tedious, those who follow you may actually care about and support your business. Using a service to quickly add 2000 fans only hurts you in the long run if you plan to do anything to market to these fans or followers.

3. Internet marketing is not about chasing the next new shiny object

Internet marketing is about creating a solid marketing plan, staying the course, evaluating your results and then modifying your activities as needed. I advise small business owners to create a marketing plan that’s flexible, can adapt to changes as the Internet evolves and fits your specific needs and overall marketing strategy. Not every new and improved online tool will be right for your business.

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July 5, 2013

8 Ways to Maximize Your YouTube Marketing Results: Part 2, Orem Utah

5 – Post a bulletin and alert subscribers

At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video.

6 – Use YouTube Ads

People are going to YouTube and directly entering in search queries of what they’re looking for. You can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad and get a video, and a thumbnail of a video. Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to action.’ They’re clickable and they allow you to click right over from a video to a website.”

7 – Leverage other social media platforms

Extend the reach of your video and make it more shareable by Blogging it, posting it to Facebook, Tweeting it, and submitting it to StumbleUpon. Use a keyword-rich title, and fill your post with appropriate, complementary content. If you add your own sharing buttons on your blog, you can make it easier for other people to share your content.

8 – Review YouTube Insights

YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded.

Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.

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Thanks to Julie Perry and Rich Brooks for Information

June 28, 2013

8 Ways to Maximize Your YouTube Marketing Results: Part 1, Orem Utah

1 – Create compelling videos.

Create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

2 – Make your video findable.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked. To make your video more findable, you’ll want to focus on titles, descriptions, and tags. Make sure your targeted keywords are in the first few words of your title, be as descriptive and keyword-rich as possible, and be sure to include any and all related keywords in the tags field.

3 – Brand your YouTube channel.

Create a branded experience on YouTube. Consider your YouTube channel your “home away from home” by turning your channel into a destination. Create a custom background and choose your colors to match your branding. Choose “Player View” as your layout, and make sure your featured video is set to autoplay. Create playlists and feature your best content in the right column.

4 – Use annotations to build subscribers.

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.

This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version.

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Thanks to Rich Brooks for Information

June 27, 2013

5 easy videos to add to your website, Orem Utah

1. Video Testimonials

For every business, testimonials are a must. A good testimonial can raise your clout and gain you even more customers. Since you should have some testimonials on your website anyway, why not use it as an opportunity to incorporate video? Ask some of your loyal customers if they wouldn’t mind giving you a filmed testimonial.

2. Product Demonstration

If you have a product that needs some explaining, nothing is better to show how it works than a video. Even if your product isn’t overly complicated, a visual can show off your product better than any content can. Also, with a video, you can show your customers your product at all angles and really give them a feel of the product.

3. Introduction Videos

These videos are short videos that do a good job at introducing your business or product to the world. A good way to do an introduction video is to tell a story. You can tell the history of your company, how your product came about or how your service helps your customers. They go great on a homepage, and let you customers get a little more personal with you.

4. Customer Service Videos

Not only will customer service videos give you a good way to speak to your customers, they can also cut down on the amount of customer service calls you get. Think of the most common questions you get asked, and make a video explaining the answers to them and place them all into a FAQ section.

5. Video Blog

Instead of writing your blog, why not video, or vlog, it? keep your videos short, but informative. Just like a regular blog, you want to make sure that you give your customers something of value with your vlog. And as always, make sure that you incorporate SEO tactics into the written text to get more hits.

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Thanks to Cutting Edge Marketing for Information

June 14, 2013

3 Easy Steps to Increasing Your Traffic With Online Video

Step 1 – Video Optimization

You optimize your videos by carefully choosing the proper keywords that you ideal prospect is searching for, and then creating videos built around those keywords. Your video then gives your viewer and ideal prospect exactly what they are looking for and want. This really makes your prospect feel like they know, like and trust you, and desire to do business with you.

3 Easy Steps to Increasing Your Traffic With Online Video, Orem Utah. revmediausa.com — Step 1 – Video optimization
Optimize your videos by carefully choosing the proper keywords
Step 2 – Video Value
Make your video worth Watching and worth sharing
Step 3 – Video Aftermath
It’s what you do after you have uploaded your video that brings in the most traffic.
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Step 2 – Video Value

If you want your videos to get you traffic and sales, then you must provide value in the form of a high level of content and information. You want to make them worth watching and worth sharing. A good question to ask yourself is “what is the next step my ideal prospect needs to move forward with their business success?”

Don’t worry, when you keep your videos short (under 5 minutes) you can’t “give away the store.” You are merely giving your prospect a sample of your expertise and causing them to want more. Think “pink spoons” in Baskin-Robbins.

Step 3 – Video Aftermath

Most marketers upload a video to YouTube and then just leave it there with no follow up. Huge mistake. It’s what you do after you have uploaded your video that brings in the most traffic. You want to promote it and get more views so it can move up into the top search results in Google and YouTube. Your critical job is to get this video and the message in it out to the world.

This simple yet powerful three step process is what gets you an increase in traffic and an increase in sales.

June 7, 2013

6 Video Marketing Tips to Maximize SEO Impact

Step 1 – Use YouTube

YouTube is owned by Google, so creating a YouTube Channel for your business and producing videos for YouTube will rank your video higher in Google. Skin your channel with your branding and give it a good description using local keywords naturally. Make sure you link your channel to your website and vice-versa so that Google knows who is behind the video content.

Step 2- Transcribe Videos

Having your videos transcribed is a very easy way to give your video content some great local SEO value. There are many very affordable transcription services out there that will transcribe your videos perfectly for around $1 a minute. One service is Speechpad, which will serve its purpose well for all your transcription needs. You can use these transcriptions in the description of the videos on YouTube, upload them as a transcription file in YouTube, place them below embedded videos on your blog or repurpose the written transcription in many other ways.

Step 3 – Video Titles are Important

Titles are important for giving Google an idea of what the video is about. Always spend a little extra time to make sure that you have the most descriptive title possible for any video you produce. Typically you should be targeting a particular keyword phrase for each video you produce and that phrase should be used in the title near the front. Placing your local phone number in the title with or without your branding or company name can also provide some local SEO value by allowing a call directly from the SERPs.

Step 4 – Add Link to Video in Description

When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom. This helps funnel back the video’s equity back to that video to help rank it better.

Step 5 – Add Link to Website to Video Description

Many users will want more information before they turn into a lead which is why you need to include a link to a relevant page on your website. If you do not have a relevant page it is OK to link to your homepage, but you want to be more targeted if possible. Linking to a landing page on your domain can be an extremely effective way to capture visitors and convert them to leads with video. Regardless, any links to your domain in the video description will help pass that video’s equity along to your money site, which is very important.

Step 6 – Add Link to Video in Description

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Thanks to brightlocal.com and Sophie Kemp for information