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You’ve seen all the YouTube videos out there selling this and that and you’re probably wondering how YOU can benefit from this trend. To begin, Video Marketing always starts with an idea. You want your video to be content rich, so the most practical thing to do is make a video of one of your blogs.

5 Video Marketing Tips that will Make You Stand Out, Video Marketing, Salt Lake Utah

1. Your Channel = Your Name

Welcome to the world of Video Marketing! First of all, your channel is going to be about branding YOU and should therefore be your name; simple as that. Now, if you already have a YouTube Channel, it is advised that you close it OR use a different email address to create your NEW Channel. Why? Well, because YouTube frowns on having more than one Channel on only ONE email address. You will likely find yourself deleted if you do not heed this piece of advice.

2. No Spamming

Yes, you need a catchy title… but PLEASE do NOT spam on YouTube. That’s a sure-fire way to get the boot and has no part in Video Marketing. What this means is, don’t jam all your keywords into the Video Title or Description. Be real, you’re giving real advice here and trying to make yourself reputable. Don’t be discouraged, you can put your link to your Lead Capture Page into your Video Description.. that’s still safe to do. This is Video Marketing!

3. The List Of NOs

Do NOT:

* Buy YouTube views
* Use Software to add friends, make comments, etc..
* Upload duplicate content
* Use your Channel solely as a “sales pitch”

YouTube has become more strict in the past year or so and any of these actions can get you suspended. There seems to be a lot of “don’ts” but this will save you from loading all your new video content onto YouTube only to turn around and find out that your account no longer exists.

4. Be Social in your Video Marketing

The best way to get people to check out your YouTube page is to check out theirs. Watch similar videos and comment on them. Remember to keep it light, be positive and invite them to “check out your page”. You need to be active in the YouTube community in order to get better quality video views.

5. Post Your Video On Your Social Sites

This one is a no-brainer! Once you’ve finished a video pertaining to one of your blogs, post the link to that video ON the blog. You can also post the video on Facebook, Twitter, LinkedIn, or any other social community you belong to. Don’t forget that Facebook is very versatile and has endless pages and groups to which you can target your content and post. This is perhaps the most important part of the process… getting your video viral! Yes, this is the world of Video Marketing!

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7. Get the Voice Audio Right

Never was there video so good that the finished product couldn’t be rendered almost ineffective by poor voice audio. The maxim “audio is the most important part of video” is a good one to heed.

12 Tips for YouTube Video Marketing - Part 2, Video Production, Orem, UT — 12 Tips for YouTube Video Marketing – Part 2, Video Production, Orem, UT

8. Watermark Your Content

Adding a watermark will discourage others from using your content without your authorization.

9. Tweet, Post, Blog and Email Your YouTube Videos

This almost goes without saying, but you should take the time to publicize your video content across a variety of channels. Blogging around a video can be very effective and we have found, anecdotally, that not as much written content is required for search rankings when a video is embedded in a blog, as compared to a blog post with no video.

10. Add Captions

It is somewhat time consuming to add captions to your video, but captions can add to your SEO value. YouTube lets you upload captions after the fact. Camtasia provides a simple interface for adding captions and exporting a caption file, which can be uploaded to YouTube.

11. Zoom In on Important Content

Zooming in on important content, such as parts of a screen, make it easier for viewers to absorb your message. In the case of mobile viewers, zooming may change content from illegible to readable. However, the production time increases when you add zooms to your video.

12. Post Your Video to Other Sites

While YouTube is the dominant video site, it can’t hurt to make your video available in other places on the Web. It’s very time consuming to manually upload your video to a number of different sites. Fortunately, there are sites such as Hey!Spred that make video distribution much less time consuming.

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