8 Ways to Maximize Your YouTube Marketing Results: Part 2, Orem Utah

5 – Post a bulletin and alert subscribers

At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video.

 

https://revmediausa.com/alternate-home-page/  8 Ways to Maximize Your YouTube Marketing Results: Part 2, Orem Utah  5 - Post a bulletin and alert subscribers At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers’ and friends’ home pages. This is a great way to draw extra attention—and traffic—to your video. 6 - Use YouTube Ads People are going to YouTube and directly entering in search queries of what they’re looking for. You can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad and get a video, and a thumbnail of a video. Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to action.’ They’re clickable and they allow you to click right over from a video to a website.” 7 - Leverage other social media platforms Extend the reach of your video and make it more shareable by Blogging it, posting it to Facebook, Tweeting it, and submitting it to StumbleUpon.  Use a keyword-rich title, and fill your post with appropriate, complementary content. If you add your own sharing buttons on your blog, you can make it easier for other people to share your content. 8 - Review YouTube Insights YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded. Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.    Like Rev Media on Facebook revmediausa.com   Thanks to Julie Perry and Rich Brooks for Information

 

6 – Use YouTube Ads

People are going to YouTube and directly entering in search queries of what they’re looking for. You can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad and get a video, and a thumbnail of a video. Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ‘CTA’ ads. CTA stands for ‘call to action.’ They’re clickable and they allow you to click right over from a video to a website.”

 

7 – Leverage other social media platforms

Extend the reach of your video and make it more shareable by Blogging it, posting it to Facebook, Tweeting it, and submitting it to StumbleUpon.  Use a keyword-rich title, and fill your post with appropriate, complementary content. If you add your own sharing buttons on your blog, you can make it easier for other people to share your content.

 

8 – Review YouTube Insights

YouTube has some powerful analytics that give you insight into who’s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you’ve uploaded.

Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.

 

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Thanks to Julie Perry and Rich Brooks for Information

8 Ways to Maximize Your YouTube Marketing Results: Part 1, Orem Utah

1 – Create compelling videos.

Create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

https://revmediausa.com/alternate-home-page/  8 Ways to Maximize Your YouTube Marketing Results: Part 1, Orem Utah  1 - Create compelling videos. Create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more. 2 - Make your video findable. Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked. To make your video more findable, you’ll want to focus on titles, descriptions, and tags. Make sure your targeted keywords are in the first few words of your title, be as descriptive and keyword-rich as possible, and be sure to include any and all related keywords in the tags field. 3 - Brand your YouTube channel. Create a branded experience on YouTube. Consider your YouTube channel your “home away from home” by turning your channel into a destination. Create a custom background and choose your colors to match your branding. Choose “Player View” as your layout, and make sure your featured video is set to autoplay. Create playlists and feature your best content in the right column. 4 - Use annotations to build subscribers. You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option. This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version. Like Rev Media on Facebook revmediausa.com  Thanks to Rich Brooks for Information

2 – Make your video findable.

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked. To make your video more findable, you’ll want to focus on titles, descriptions, and tags. Make sure your targeted keywords are in the first few words of your title, be as descriptive and keyword-rich as possible, and be sure to include any and all related keywords in the tags field.

3 – Brand your YouTube channel.

Create a branded experience on YouTube. Consider your YouTube channel your “home away from home” by turning your channel into a destination. Create a custom background and choose your colors to match your branding. Choose “Player View” as your layout, and make sure your featured video is set to autoplay. Create playlists and feature your best content in the right column.

4 – Use annotations to build subscribers.

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.

This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version.

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Thanks to Rich Brooks for Information

 

 

5 easy videos to add to your website, Orem Utah

1. Video Testimonials

For every business, testimonials are a must. A good testimonial can raise your clout and gain you even more customers. Since you should have some testimonials on your website anyway, why not use it as an opportunity to incorporate video? Ask some of your loyal customers if they wouldn’t mind giving you a filmed testimonial.

5 easy videos to add to your website, Orem Utah, revmediausa.com

 

2. Product Demonstration

If you have a product that needs some explaining, nothing is better to show how it works than a video. Even if your product isn’t overly complicated, a visual can show off your product better than any content can. Also, with a video, you can show your customers your product at all angles and really give them a feel of the product.

 

3. Introduction Videos

These videos are short videos that do a good job at introducing your business or product to the world. A good way to do an introduction video is to tell a story. You can tell the history of your company, how your product came about or how your service helps your customers. They go great on a homepage, and let you customers get a little more personal with you.

 

4. Customer Service Videos

Not only will customer service videos give you a good way to speak to your customers, they can also cut down on the amount of customer service calls you get. Think of the most common questions you get asked, and make a video explaining the answers to them and place them all into a FAQ section.

 

5. Video Blog

Instead of writing your blog, why not video, or vlog, it? keep your videos short, but informative. Just like a regular blog, you want to make sure that you give your customers something of value with your vlog. And as always, make sure that you incorporate SEO tactics into the written text to get more hits.

 

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Thanks to Cutting Edge Marketing for Information

 

4 Ways to increase Business By Marketing Your Videos, Orem Utah

Step 1 – Set Video Location in YouTube

YouTube offers an option to set ‘Video location’ under ‘Advanced Settings’ under ‘Info and Settings’ in the video manager. We recommend you do this and set it to your local business address as another local signal for Google.

 

4 Ways to increase Business By Marketing Your Videos, Orem Utah, https://www.facebook.com/RevMediaUSA, https://revmediausa.com/
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4 Ways to increase Business By Marketing Your Videos, Orem Utah

 

Step 2 – Backlink Videos

Ranking a YouTube video is much like ranking a website in that it is part on-page optimization and part off-page optimization. Videos need backlinks just like web pages. Basic backlinking to a YouTube video will yield impressive results. You always want to strive to go after the highest quality backlinks for your content, including your videos. Keep in mind that if you are providing very high quality and resourceful video content that it will naturally earn high quality backlinks because people will want to share it. Remember that links built to your YouTube videos will in some way funnel down to your website and contribute to your overall online equity for your business.

 

Step 3 – Use Video in Press Releases

Videos placed inside press releases have the potential to rank very well. Not only will your press release be more rich with the video content but it will also give the video a boost with valuable placement on high authority press release websites. Be careful not to overdo this strategy by always making sure your press releases are highly newsworthy and that the video compliments the release in terms of subject and content.

 

Step 4 – Self-Host Videos for Higher Conversion

When most videos show up in the search engine results page, they link to the YouTube page. But if you had a video rich-snippet listing in the SERPs that linked to your business website, you could serve the user your video with all sorts of relevant info and calls to action rather than sending them to YouTube where they are easily distracted by other videos by your competition. By utilizing video sitemaps and services like Amazon s3 hosting, you can self-host videos and convert better with video right from the SERPs. This is an advanced strategy but highly effective and it really takes video marketing for local businesses to the next level.

 

Thanks to (brightlocal) for Information

 

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3 Easy Steps to Increasing Your Traffic With Online Video

Step 1 – Video Optimization

You optimize your videos by carefully choosing the proper keywords that you ideal prospect is searching for, and then creating videos built around those keywords. Your video then gives your viewer and ideal prospect exactly what they are looking for and want. This really makes your prospect feel like they know, like and trust you, and desire to do business with you.

 

3 Easy Steps to Increasing Your Traffic With Online Video, Orem Utah. revmediausa.com
Step 1 – Video optimization
Optimize your videos by carefully choosing the proper keywords
Step 2 – Video Value
Make your video worth Watching and worth sharing
Step 3 – Video Aftermath
It’s what you do after you have uploaded your video that brings in the most traffic.
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Step 2 – Video Value

If you want your videos to get you traffic and sales, then you must provide value in the form of a high level of content and information. You want to make them worth watching and worth sharing. A good question to ask yourself is “what is the next step my ideal prospect needs to move forward with their business success?”

Don’t worry, when you keep your videos short (under 5 minutes) you can’t “give away the store.” You are merely giving your prospect a sample of your expertise and causing them to want more. Think “pink spoons” in Baskin-Robbins.

Step 3 – Video Aftermath

Most marketers upload a video to YouTube and then just leave it there with no follow up. Huge mistake. It’s what you do after you have uploaded your video that brings in the most traffic. You want to promote it and get more views so it can move up into the top search results in Google and YouTube. Your critical job is to get this video and the message in it out to the world.

This simple yet powerful three step process is what gets you an increase in traffic and an increase in sales.

6 Video Marketing Tips to Maximize SEO Impact

Step 1 – Use YouTube

YouTube is owned by Google, so creating a YouTube Channel for your business and producing videos for YouTube will rank your video higher in Google.  Skin your channel with your branding and give it a good description using local keywords naturally. Make sure you link your channel to your website and vice-versa so that Google knows who is behind the video content.

6 Video Marketing Tips to Maximize SEO Impact, Orem Utah

 

Step 2- Transcribe Videos

Having your videos transcribed is a very easy way to give your video content some great local SEO value. There are many very affordable transcription services out there that will transcribe your videos perfectly for around $1 a minute. One service is Speechpad, which will serve its purpose well for all your transcription needs. You can use these transcriptions in the description of the videos on YouTube, upload them as a transcription file in YouTube, place them below embedded videos on your blog or repurpose the written transcription in many other ways.

 

Step 3 – Video Titles are Important

Titles are important for giving Google an idea of what the video is about. Always spend a little extra time to make sure that you have the most descriptive title possible for any video you produce. Typically you should be targeting a particular keyword phrase for each video you produce and that phrase should be used in the title near the front. Placing your local phone number in the title with or without your branding or company name can also provide some local SEO value by allowing a call directly from the SERPs.

 

Step 4 – Add Link to Video in Description

When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom.  This helps funnel back the video’s equity back to that video to help rank it better.

 

Step 5 – Add Link to Website to Video Description

Many users will want more information before they turn into a lead which is why you need to include a link to a relevant page on your website. If you do not have a relevant page it is OK to link to your homepage, but you want to be more targeted if possible. Linking to a landing page on your domain can be an extremely effective way to capture visitors and convert them to leads with video. Regardless, any links to your domain in the video description will help pass that video’s equity along to your money site, which is very important.

 

Step 6 – Add Link to Video in Description

When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom.  This helps funnel back the video’s equity back to that video to help rank it better.

 

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Thanks to brightlocal.com and Sophie Kemp for information