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July 23, 2013

Top 10 Internet Marketing Tips For Small or Home-based Business – Part 1, Video Marketing, Salt Lake Utah

1 – Search Engine Optimization (SEO)

To get your website noticed in the search engines, you need to optimize your website for Google, Yahoo, Bing so that your website will be on page #1 when people search for your business specialty.

Top 10 Internet Marketing Tips for Small or Home-based Business - Part 1, VIdeo Marketing, Salt Lake Utah — Top 10 Internet Marketing Tips for Small or Home-based Business – Part 1, VIdeo Marketing, Salt Lake Utah

2 – Compelling Content Updates

Once you have started your business and you have your website on the Internet, if you don’t ever do anything further, your website may be doomed for failure. The thing that makes a site interesting and keeps visitors coming back to visit is compelling content where they can find “what’s in it for them”. In order to keep visitors and the search engines happy, you’ll want to update at least once a month to keep things fresh and interesting. Writing fresh content can be very difficult unless you do professional writing for a living, so consider handing it off to a professional who writes content every day. This will take the burden off of you and get those updates completed more frequently.

3 – Inbound Links

There are 2 types of links associated with your website. “Outbound Links” are the ones where there is a link on your website that links to another website. “Inbound Links” are the ones where another website links to your website. To give your website the most advantage with the search engines, you want as many “Inbound” links as possible because each inbound link is seen as a “vote” of confidence for your website. There are many link building strategies you can use, but one simple one is to ask all of the companies you do business with to place a link on their website to yours. You can reciprocate with them by placing a link to them on your site.

4 – Networking

Running a business can go easier when you have others that are involved in your situation where they know details about you and your business. Years ago you had to rely on in-person meetings with individuals and groups. Today, networking with your peers and business advisors is so easy through social media like Facebook, Twitter, YouTube, LinkedIn and others. This is how you stay connected and involved with others and they can do the same with you.

5 – Free Advertising

One the biggest benefits of Internet marketing is that you can use free services to advertise your business. Sites like Yelp and Kudzu offer free classified style ads where you can upload your business information and place links to your website. Another great place to get free advertising is with Google Places where visitors can find directions to your front door and have the chance to leave reviews. And when it comes to “free”, be sure to take advantage or promoting your business everywhere you can. Place a reference to your website, email address, and all social media accounts on your business card, in your email signature line, and every piece of promotional material you produce.

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July 11, 2013

Ten Powerful Marketing Tips for the Small Business – Part 2, Video Production, Orem Utah

6. Send A Second Offer To Your Customers Immediately After They’ve Purchased
Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with “this note” they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

7. Newsletters
Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house
Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you’ll be rewarded with a nice turnout and media coverage. If it’s a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company’s product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn’t cost any additional postage and you’ll be surprised at who could use what you’re offering.

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July 9, 2013

Ten Powerful Marketing Tips for the Small Business – Part 1, Video Production, Salt Lake Utah

1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.

Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to promote your business.

For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.

4. Answer Your Phone Differently.

Try announcing a special offer when you answer the phone. For example you could say, “Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer.” The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you’re tied up in a queue, but who do you know that has a live message? I certainly haven’t heard of anyone. Make sure your offer is aggressive and increase your caller’s urgency by including a not-so-distant expiration date.

5. Stick It!

Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.

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July 5, 2013

3 Internet Marketing Tips For Small Businesses, Orem Utah

1. Internet marketing is not a business model or a replacement for marketing basics

There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market.

If you view Internet Marketing as another tool in your toolbox, then your mindset changes and you can apply basic marketing concepts to your efforts – that is who is my target audience, where can I find them and why would they want to connect and do business with my company?

2. Internet marketing is not a quest for the most likes, followers and friends

Internet marketing is about building relationships and gaining visibility within your target market. Unfortunately there is something inherently important about fan counts, and it is human nature for people to check out your company profile on Facebook or Twitter and instantly judge them based on the metric of followers, friends or fans. But having many fake or uninterested followers does not help your business. So although growing your Facebook fans or Twitter followers organically seems tedious, those who follow you may actually care about and support your business. Using a service to quickly add 2000 fans only hurts you in the long run if you plan to do anything to market to these fans or followers.

3. Internet marketing is not about chasing the next new shiny object

Internet marketing is about creating a solid marketing plan, staying the course, evaluating your results and then modifying your activities as needed. I advise small business owners to create a marketing plan that’s flexible, can adapt to changes as the Internet evolves and fits your specific needs and overall marketing strategy. Not every new and improved online tool will be right for your business.

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