YouTube offers an option to set ‘Video location’ under ‘Advanced Settings’ under ‘Info and Settings’ in the video manager. We recommend you do this and set it to your local business address as another local signal for Google.
4 Ways to increase Business By Marketing Your Videos, Orem Utah
Step 2 – Backlink Videos
Ranking a YouTube video is much like ranking a website in that it is part on-page optimization and part off-page optimization. Videos need backlinks just like web pages. Basic backlinking to a YouTube video will yield impressive results. You always want to strive to go after the highest quality backlinks for your content, including your videos. Keep in mind that if you are providing very high quality and resourceful video content that it will naturally earn high quality backlinks because people will want to share it. Remember that links built to your YouTube videos will in some way funnel down to your website and contribute to your overall online equity for your business.
Step 3 – Use Video in Press Releases
Videos placed inside press releases have the potential to rank very well. Not only will your press release be more rich with the video content but it will also give the video a boost with valuable placement on high authority press release websites. Be careful not to overdo this strategy by always making sure your press releases are highly newsworthy and that the video compliments the release in terms of subject and content.
Step 4 – Self-Host Videos for Higher Conversion
When most videos show up in the search engine results page, they link to the YouTube page. But if you had a video rich-snippet listing in the SERPs that linked to your business website, you could serve the user your video with all sorts of relevant info and calls to action rather than sending them to YouTube where they are easily distracted by other videos by your competition. By utilizing video sitemaps and services like Amazon s3 hosting, you can self-host videos and convert better with video right from the SERPs. This is an advanced strategy but highly effective and it really takes video marketing for local businesses to the next level.
Thanks to (brightlocal) for Information
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