3 Easy Steps to Increasing Your Traffic With Online Video

Step 1 – Video Optimization

You optimize your videos by carefully choosing the proper keywords that you ideal prospect is searching for, and then creating videos built around those keywords. Your video then gives your viewer and ideal prospect exactly what they are looking for and want. This really makes your prospect feel like they know, like and trust you, and desire to do business with you.

 

3 Easy Steps to Increasing Your Traffic With Online Video, Orem Utah. revmediausa.com
Step 1 – Video optimization
Optimize your videos by carefully choosing the proper keywords
Step 2 – Video Value
Make your video worth Watching and worth sharing
Step 3 – Video Aftermath
It’s what you do after you have uploaded your video that brings in the most traffic.
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Step 2 – Video Value

If you want your videos to get you traffic and sales, then you must provide value in the form of a high level of content and information. You want to make them worth watching and worth sharing. A good question to ask yourself is “what is the next step my ideal prospect needs to move forward with their business success?”

Don’t worry, when you keep your videos short (under 5 minutes) you can’t “give away the store.” You are merely giving your prospect a sample of your expertise and causing them to want more. Think “pink spoons” in Baskin-Robbins.

Step 3 – Video Aftermath

Most marketers upload a video to YouTube and then just leave it there with no follow up. Huge mistake. It’s what you do after you have uploaded your video that brings in the most traffic. You want to promote it and get more views so it can move up into the top search results in Google and YouTube. Your critical job is to get this video and the message in it out to the world.

This simple yet powerful three step process is what gets you an increase in traffic and an increase in sales.

6 Video Marketing Tips to Maximize SEO Impact

Step 1 – Use YouTube

YouTube is owned by Google, so creating a YouTube Channel for your business and producing videos for YouTube will rank your video higher in Google.  Skin your channel with your branding and give it a good description using local keywords naturally. Make sure you link your channel to your website and vice-versa so that Google knows who is behind the video content.

6 Video Marketing Tips to Maximize SEO Impact, Orem Utah

 

Step 2- Transcribe Videos

Having your videos transcribed is a very easy way to give your video content some great local SEO value. There are many very affordable transcription services out there that will transcribe your videos perfectly for around $1 a minute. One service is Speechpad, which will serve its purpose well for all your transcription needs. You can use these transcriptions in the description of the videos on YouTube, upload them as a transcription file in YouTube, place them below embedded videos on your blog or repurpose the written transcription in many other ways.

 

Step 3 – Video Titles are Important

Titles are important for giving Google an idea of what the video is about. Always spend a little extra time to make sure that you have the most descriptive title possible for any video you produce. Typically you should be targeting a particular keyword phrase for each video you produce and that phrase should be used in the title near the front. Placing your local phone number in the title with or without your branding or company name can also provide some local SEO value by allowing a call directly from the SERPs.

 

Step 4 – Add Link to Video in Description

When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom.  This helps funnel back the video’s equity back to that video to help rank it better.

 

Step 5 – Add Link to Website to Video Description

Many users will want more information before they turn into a lead which is why you need to include a link to a relevant page on your website. If you do not have a relevant page it is OK to link to your homepage, but you want to be more targeted if possible. Linking to a landing page on your domain can be an extremely effective way to capture visitors and convert them to leads with video. Regardless, any links to your domain in the video description will help pass that video’s equity along to your money site, which is very important.

 

Step 6 – Add Link to Video in Description

When YouTube spits out the link to your video after uploading, you want to add that link to that videos description at the bottom.  This helps funnel back the video’s equity back to that video to help rank it better.

 

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Thanks to brightlocal.com and Sophie Kemp for information