Ten Powerful Marketing Tips for the Small Business – Part 2, Video Production, Orem Utah

6. Send A Second Offer To Your Customers Immediately After They’ve Purchased
Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with “this note” they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.

 

Ten Powerful Marketing Tips for the Small Business - Part 2, Video Production, Orem Utah
Ten Powerful Marketing Tips for the Small Business – Part 2, Video Production, Orem Utah

 

7. Newsletters
Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.

8. Seminars/ open house
Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you’ll be rewarded with a nice turnout and media coverage. If it’s a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.

9. Bartering
This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company’s product or service. This is especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs
Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn’t cost any additional postage and you’ll be surprised at who could use what you’re offering.

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