1 – Search Engine Optimization (SEO)
To get your website noticed in the search engines, you need to optimize your website for Google, Yahoo, Bing so that your website will be on page #1 when people search for your business specialty.
2 – Compelling Content Updates
Once you have started your business and you have your website on the Internet, if you don’t ever do anything further, your website may be doomed for failure. The thing that makes a site interesting and keeps visitors coming back to visit is compelling content where they can find “what’s in it for them”. In order to keep visitors and the search engines happy, you’ll want to update at least once a month to keep things fresh and interesting. Writing fresh content can be very difficult unless you do professional writing for a living, so consider handing it off to a professional who writes content every day. This will take the burden off of you and get those updates completed more frequently.
3 – Inbound Links
There are 2 types of links associated with your website. “Outbound Links” are the ones where there is a link on your website that links to another website. “Inbound Links” are the ones where another website links to your website. To give your website the most advantage with the search engines, you want as many “Inbound” links as possible because each inbound link is seen as a “vote” of confidence for your website. There are many link building strategies you can use, but one simple one is to ask all of the companies you do business with to place a link on their website to yours. You can reciprocate with them by placing a link to them on your site.
4 – Networking
Running a business can go easier when you have others that are involved in your situation where they know details about you and your business. Years ago you had to rely on in-person meetings with individuals and groups. Today, networking with your peers and business advisors is so easy through social media like Facebook, Twitter, YouTube, LinkedIn and others. This is how you stay connected and involved with others and they can do the same with you.
5 – Free Advertising
One the biggest benefits of Internet marketing is that you can use free services to advertise your business. Sites like Yelp and Kudzu offer free classified style ads where you can upload your business information and place links to your website. Another great place to get free advertising is with Google Places where visitors can find directions to your front door and have the chance to leave reviews. And when it comes to “free”, be sure to take advantage or promoting your business everywhere you can. Place a reference to your website, email address, and all social media accounts on your business card, in your email signature line, and every piece of promotional material you produce.
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